In my capacity as a brand designer, I took charge of a pivotal project involving the redesign of Rexel’s wire product booklet, meticulously curating content to convey the array of wire solutions to potential clientele. This project demanded adept utilization of Adobe Photoshop for precise image enhancements and Adobe InDesign for the seamless layout of comprehensive information.
I also played a pivotal role in the visual representation of Rexel’s proprietary wire products, actively participating in the photography and videography process. These meticulously crafted visuals assumed a central role in Rexel’s promotional materials, which were deployed across their website, promotional videos, and various branding collateral.
Additionally, I spearheaded the creation of dynamic motion graphics videos. Leveraging industry-standard software such as Adobe Illustrator for vector graphics, Adobe After Effects for animated sequences, and Adobe Premiere for refined video editing, these motion graphics videos were meticulously developed to elucidate the specific applications and functionalities of Rexel’s wire products. They were designed to provide potential clients with an enriched visual understanding of their wire selection needs.
To summarize, my role as a brand designer encompassed the transformation of Rexel’s wire product communication strategy, comprising image refinement, creative layout design, professional photography and videography, and the development of engaging motion graphics videos. This multifaceted approach aimed to enhance Rexel’s brand presence and facilitate improved client engagement.
