Overview

As City Fidelia’s photographer and brand designer, I played a crucial role in bringing our collaborative vision to life. It was my responsibility to capture the essence of City Fidelia’s brand through striking visuals that resonated with his unique identity. Every photograph, graphic design element, and video project was meticulously crafted to align with the brand narrative we had established. I worked tirelessly to ensure that each image and piece of visual content not only represented City Fidelia authentically but also conveyed the depth of his storytelling and multicultural influences.

Collaborating closely with City Fidelia and the brand consulting team, I helped create a visual language that seamlessly integrated with his music, enhancing the overall brand experience. The goal was to provide his audience with a holistic view of his artistic persona, both through his music and the visual elements surrounding it.

This collaborative effort bore fruit as we witnessed City Fidelia’s Spotify listenership grow exponentially, from under 1,000 total listens to over 6 million. This growth confirmed that our approach was not only artistically fulfilling but also commercially successful. It’s been truly rewarding to see City Fidelia transition into a full-time musician, and I’m proud to have played a part in helping him achieve this milestone. Together, we’ve solidified his place in the music industry, and I’m excited to continue supporting his artistic journey.

DELIVERABLES
  • Photography
  • Videography
  • Graphic Design
PROGRAMS
  • Adobe Photoshop
  • Adobe Lightroom
  • Adobe After Effect
  • Adobe Premiere
  • Adobe Illustrator
CLIENT
City Fidelia
YEAR

2016 – Present

Promotional Video

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The Problem

City Fidelia faced was a lack of consistency and ownership in his brand identity. Despite seeking assistance from various designers, he encountered a situation where each designer created designs based on their vision rather than aligning with a cohesive and authentic representation of City Fidelia’s identity. This lack of a unified brand identity extended to elements such as logos, color schemes, visual imagery, and the overall portrayal of his artistic persona. The challenge was to establish a brand identity that not only resonated with City Fidelia himself but also allowed him to have a sense of ownership and authenticity, ensuring that his music, graphics, photos, animations, and videos all came together harmoniously to reflect his unique persona in a consistent and cohesive manner.

The Solution

To address the challenge City Fidelia faced in achieving a consistent and authentic brand identity was to empower myself to create the foundation of his brand. It ensured that the branding process was driven by a deep understanding of City Fidelia’s vision and values. I collaborated closely with City Fidelia to craft a brand identity that encapsulated his storytelling, multicultural influences, and commitment to vulnerability. This approach allowed for a seamless integration of music, graphics, photos, animations, and videos, ensuring that each element harmoniously contributed to a unified and compelling brand identity that truly represented City Fidelia as an artist. This collaborative effort not only resulted in a stronger brand but also provided City Fidelia with a sense of ownership and authenticity in his visual and artistic representation.