Case Study:
Anicube – Engaging K-pop Fans with a Transformative Web Platform
Overview:
Anicube, a unique venture between Animoca Brands and Cube Entertainment, is pioneering within the K-pop world. With its focus on reimagining fan engagement through Web 3.0, Anicube aims to provide exclusive artist content, merchandise, and participation opportunities in album co-creation.
In this regard, a key feature is the Anibear – unique digital collectibles that function as a membership pass into the Anicube ecosystem.